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Bieber’s Short Film Features Fragrance

The film features the pop star's latest fragrance, The Key.

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By: Jamie Matusow

Editor-in-Chief

Justin Bieber has released a new short film to promote his latest fragrance, The Key – just in time to boost holiday sales.

The three-and-a-half minute short was directed by Peter Glanz – and the fragrance bottle is the star.

In the film, three women are holding the bottle, removing its key necklace – and holding it in their hads while they fall asleep. Find out what else happens, here.

The Key is Bieber’s third fragrance, and it launched in July 2013. Here’s a close-up of the bottle.

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